Merging design vision with user needs to shape thoughtful digital experiences.

Bringing a background in physical product design into UX to craft solutions that feel simple, human and effortless in everyday use, focusing on real user needs, practical functionality and design that quietly improves daily life.

Projects

Car Rental Company - UX/UI Project

Via Nova, Mobile App, 2024-2025

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Design studio - Product Design

Milo Dool Design, 2015-2018

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Housing-matching platform - UX/UI Project

Roomie, Mobile App, 2025

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About

Background

Originally trained in Product Design at the Willem de Kooning Academy in Rotterdam, I began my career designing and crafting physical products: from functional objects to conceptual pieces that questioned how we relate to the things around us. My process was hands-on and experimental, exploring materials like wood and rethinking traditional techniques to create objects with both purpose and story.

Design Practice

I approach design as a continuous dialogue between user needs and creative exploration. My current work focuses on crafting digital experiences that are intuitive, functional, and emotionally engaging. I’m especially interested in usability, accessibility, and how AI and emerging technologies can enhance the creative process.

Recognition

Designkwartier 2015 - Edwin Pelser Store, The Hague
Object Rotterdam 2015 - SS Rotterdam
Nominee, New Material Award 2014 - Het Nieuwe Instituut
Featured in Spalted Wood (2016) by Sara C. Robinson.
Featured in Frame Magazine - Issue 102 (2015)

Transition to UX/UI Design

After several years working independently, I became increasingly interested in how people interact with digital products and the challenges they face daily. This curiosity led me to UX/UI design, where I could apply my design sensibility to solve real user problems. In 2024, I began formal training in User Experience Design, shifting from material experimentation to a research-based, data-driven approach.